About Us

About Aura & Embrace

Our Heritage: From the Heart of Amritsar

Based in the historic city of Amritsar (Ram Gali, 143001), Aura & Embrace has spent the last four years dedicated to the art of the shawl. Amritsar has a soul built on fine weaving, and we are proud to carry that legacy forward, serving customers who settle for nothing less than excellence.

The Promise of Quality

We don’t just sell shawls; we sell the promise of quality. For us, a shawl is a lifetime companion. This is why we focus exclusively on premium fabrics that offer both a signature Aura (elegance) and a warm Embrace (comfort).

Our collection is carefully curated to feature only the finest materials, including:

  • Pure Pashmina: The "Diamond Fabric," known for its incredible lightness and warmth.

     

  • Fine Wool & Semi-Pashmina: Perfect for everyday luxury and durable warmth.

  • Silk-Wool Blends: Offering a natural sheen and a soft, fluid drape.

     

  • Viscose Self-Jama: For those seeking intricate patterns with a lightweight feel.

Personalized for You

What truly sets Aura & Embrace apart is our commitment to your memories. We are the only store that allows you to make your gift truly personal—by uploading a cherished photo for exclusive printing on our premium gift boxes.

Whether you visit us at our home in Ram Gali or shop with us online, you are part of a four-year journey of quality, tradition, and love.

Collections